Getting to the top of google.com.au – and staying there

The old days of search engine optimisation (SEO) are gone. At one point all you needed was a good site and a whole bunch of backlinks and you could get on to page one of google.com.au for many keyphrases.

Not any more. Google constantly changes and updates its algorithm. So what worked well even last month may not work as well this month. And what worked last YEAR is likely to get you into trouble now!

If you are still trying to rank your website by building lots of low quality backlinks to it then your days are numbered!

Ranking well in google.com.au now requires a more long term “holistic” approach.  Search engine optimisation as we traditionally know it is no longer enough. You need SEARCH ENGINE MARKETING (or SEM).

Specifically, here’s what you should do….

1. Get Lots of Properties Onto Page One.

I don’t just mean lots of pages from your website -  though that is good too. I mean also getting your youtube video, a press release or two, maybe some blog posts and images as well, even your facebook page onto page one of google. This way even if things change for one type of listing it is unlikely to effect them all. So You have pretty much stabilized your presence on page one.

2. Only Do SEO That Google Will Like

Google just doesn’t like low quality sites with 10 year old content. It also  doesn’t like sites that have thousands of spammy blog comment backlinks either. So, as much as you can, you should use only the SEO techniques that google approves of ( or doesn’t disapprove of! ). BUT….
This changes regularly over time though so you need to be up on the latest news at all times. Or else you will get caught out and your site will drop.

3. Don’t Rely On Google for all your traffic

Those youtube and press release and blog listings you made in step one above should provide a lot of traffic to your site all by themselves. Even if they don’t rank well on Google.
For example youtube is the second biggest search engine (after Google) so it can send your site a whole lot of traffic just by itself. Even if it doesn’t get selected for page one of the search engine results.
Add a good Facebook page and maybe a LinkedIn page as well …  and you have now secured diverse traffic from many sources and you no longer have to solely rely on google
Now THAT is good business sense!
And just for good measure when google sees lots of traffic coming to your site form many sources they will rank your site higher as well – after all its a popular site

4. Don’t Do It All Yourself

You could. But do you have time to build facebook pages, youtube channels, do guest blogs, issue press releases and so on and so on?

Probably not.

That is where Rankwell Australia comes in. I will do it all for you; each and every month.

So you can get on with dealing with all the extra sales and inquiries you now have.

Typically the cost for such a project would be around about $700 – $2000 per month.

But it will depend on what you require, your site, your niche and so on. The best thing to do is request a free quote and I can give you a more definite costing.

NOTE: Please be assured, I manage all projects personally and will not farm you out to some overseas outsource company. I take pride in personally managing a small but strong portfolio of customers. I am familiar with each site and what is required. As much as if it were my own site. I care about getting you results. You will be dealing with me directly, not some overseas call center.

Just Click on the figure above (and to the right) to get started…

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