Ranking a Shopify Site
Boosting SEO and Reaching the Top Spot in Google
High visibility of your Shopify store in Google is not just a luxury; it’s an absolute necessity.
As the e-commerce arena becomes increasingly crowded, a robust SEO strategy is an essential part of your marketing strategy. With 35% of traffic and 33% of revenues attributed to organic search, it’s clear that SEO is the cornerstone of online success.
Understanding SEO for Shopify Stores
SEO, or Search Engine Optimisation, is the heartbeat of a thriving e-commerce store. Shopify included.
For Shopify stores, SEO entails leveraging built-in features like editable meta tags and URLs, alongside optimizing product pages to improve visibility in search engine result pages (SERPs).
Shopify store owners should also focus on specific factors such as
- site speed
- mobile responsiveness,
- Authoritative backlinking
- Keyword Research
- On page optimisation
to bolster their SEO efforts.
These are all important, but it is your keyword research on on page efforts that can set your store apart.
The platform’s (sometimes) user-friendly nature simplifies these task. However you will probably need a plug-in/ extension to help with any of these tasks. Often it is simply easier to outsource it!
Keywords and On-Page SEO Factors
Keyword research involves understanding your audience’s search intent and using tools to uncover long-tail keywords with a high potential for conversion. Optimizing on-page elements goes beyond keyword insertion; it’s about crafting compelling product descriptions, using high-quality images, and ensuring all technical SEO aspects are polished to perfection.
Building Backlinks for Shopify SEO
Think of backlinks as the digital high-fives from one website to another; they are a cornerstone of SEO success. In the world of Shopify stores, a robust backlink profile can significantly boost your store’s credibility in the eyes of search engines. But not all backlinks are created equal—quality over quantity is the name of the game.
- Guest posting on popular websites related to your niche can garner valuable backlinks.
- Creating infographics or videos that are shareable can lead to organic backlink growth.
- Product reviews from reputable bloggers can not only provide backlinks but also enhance product trust.
Remember, while backlinks are essential, Google’s search algorithms are savvy to black-hat techniques. Focus on relevant and quality links that add value and avoid any practices that could be flagged as spam.
Executing a comprehensive backlink strategy is probably more complicated or involved than your average shopify store owner would care for- which s why most leave it up to the SEO specialist’s that they outsource too.
Snapshot Of A Successful Shopify Store
If we look at, the top most successful Shopify stores for example of SEO strategies that truly deliver results we see the following factors in common:
- Their product pages brim with rich, unique content and they’ve optimized meta descriptions to a tee, ensuring search terms lead straight to their digital doorsteps.
- Keyword research tools have been wielded with precision, pinpointing what their audience searches for and sprinkling those golden keywords throughout page titles and content.
- From link building prowess to clean page URLs, these stores showcase the creme de la creme of SEO practices.
- They have also harnessed the power of social media to enhance their SEO reach and engage with a broader audience.
By analyzing these factors and seeing how your site stacks up, you can distill actionable SEO tips and strategies to optimize and propel your Shopify stores towards the top.
Or you can ask us to do it for you
Free SEO Audit of your Shopify Store
Take advantage of our free SEO audit offer and let us do the hard work in analysing where your site should be improved in order to move it up the search rankings.
And of course we do hope that you will consider outsourcing to us for your eCommerce SEO – but there is no obligation to do so.
Or, if you have any other questions please contact us. We are happy to help.