If you’re looking to boost your website’s SEO rankings, it’s important to know what issues might be holding it back.
This is where an SEO audit comes in – an in-depth analysis of your website, from its content to its technical infrastructure and off-page factors, to uncover any weaknesses that could be negatively impacting your SEO efforts.
You need an SEO audit.
In this articles, we’ll provide a comprehensive overview of our Free SEO Audit service and answer all the important questions you need to know.
You’ll learn about its process, its benefits and what types of issues can be uncovered. So let’s get started!
What Is an SEO Audit?
An SEO audit is a comprehensive analysis of your website to identify and record issues that may be hindering its optimization and visibility on search engines. Especially Google and Bing.
The goal of the audit is to uncover any optimisation issues that may prevent your website from being found and indexed by these search engines and to make sure it meets their optimization guidelines.
Here at Rankwell we specialise in SEO services, and we can help you identify any issues with your website’s content, architecture, link structure, and overall visibility to maximize your reach and search engine rankings. We also offer an SEO audit of your website at absolutely no cost or obligation.
Our SEO audit is beneficial for both new websites and existing sites that are looking to improve their visibility and ranking.
You can rest assured that our SEO experts will work to identify any changes you need to make to your website to ensure that it receives higher quality traffic and improves its visibility. We will also provide you with comprehensive and actionable advice on how to move forward and get the best results from your website. We will recommend the most effective strategies – tailored to your website’s specific requirements.
How does an SEO Audit Work?
A Rankwell SEO Audit is a comprehensive and detailed examination of your website’s performance.
The audit is conducted with a combination of cutting edge software and good old fashioned know-how. Our SEO specialists in Melbourne, have a deep understanding of the nuances of search engine optimisation and the best practices for achieving better rankings.
And if that all sounds quite complicated, that is because it is!
Luckily all we need from you a few key pieces of information and we can get on with the rest of it.
The audit is sent to you in the form of an SEO Scorecard PDF Report which provides you with an overview of your website’s SEO performance.
This a snapshot of your website’s current traffic and rankings, as well as identify any noticeable issues that may be hindering your results.
The report may cover key areas such as :
- Website architecture– This includes the structure of your website and its navigation, content optimization, page loading speed, and overall user experience.
- Technical SEO– Technical SEO involves ensuring that your website is properly indexed by search engines and compliant with the latest web standards and best practices. This includes meta tags, 301 redirects, and other technical optimizations that can help your website reach higher rankings.
- Link building– An effective link building strategy can be instrumental in improving your website’s rankings. Rankwell’s team of experts will evaluate and analyze your current link building efforts, including an assessment of the quality of your incoming and outgoing links.
Once the audit is complete, we will provide you with this detailed report on the findings and will make recommendations on how to improve your website’s SEO performance FREE OF CHARGE !
Of course we do hope that you will engage our SEO services ( when you are ready)
How We Go About Collecting Data and Identifying Issues
At Rankwell, we believe in the importance of a comprehensive SEO audit.
That’s why our auditing process takes 24 – 48 hrs to collect and assess all of the data relevant to your website’s SEO.
We start by gathering the data necessary to understand what elements the website has, and how it is performing.
This involves crawling the site to understand how content is presented and indexed, analysing the website’s backlinks, and collecting website analytics and search engine results. We also assess the current keyword usage in the content, and other aspects of the website, such as title tags, metatags and site structure.
This task is mostly carried out using cutting edge SEO software – but that is not the end of the process
Once our team of SEO consultants has gathered all the necessary data, we look at the data and your site – and use our expertise to identify any SEO issues impacting your site.
You get our personalised genuine recommedations. We tell you waht we would do if we owned your website, not some cookie cutter script.
Our process provides you with a clear understanding of how your website is currently performing, and the practical steps to improve it.
Some of the areas we examine are:
1. Analyzing Your Content and Structure
When it comes to SEO and website optimisation, content and structure are two of the most important factors. We will take an in-depth look at your content and structure to identify any potential issues that could be hurting your website’s SEO.
Content is arguably the most crucial part of SEO, as it’s what search engines use to determine the relevancy of your website and its pages.
We’ll look at your content quality and quantity, ensuring that it’s actually useful to readers and contains the right keywords.
Your website’s structure is equally important for SEO. We’ll look at the structure of your site in terms of organization and navigation, assessing whether you have the right internal links and clickable elements in place. We’ll also examine the structure of your URLs, making sure that they’re properly formatted and search engine friendly.
By completing a detailed analysis of your content and structure, the experienced team from Rankwell SEO can help you uncover any potential issues that could be affecting your website’s SEO performance.
With a better understanding of what’s causing your website’s rankings to suffer, you can further refine your SEO strategy to reach the heights of success that you deserve.
2. Examining Your Technical Infrastructure
A Rankwell SEO audit, will also inspect your website’s technical infrastructure to uncover any SEO issues that might be preventing you from achieving the desired search engine rankings.
Every website will have different issues, but here are some of the main areas a Rankwell SEO audit will look into:
- Website & URL Structure: Our SEO professionals will analyze the internal linking structure of your website to identify any potential problems and ensure that your website’s internal links are all pointing to the right pages.
- Mobile Optimization: Optimizing your website for mobile is now a must and an SEO audit will highlight any issues with your website’s mobile-friendliness that might be preventing you from achieving higher search engine rankings.
- Mobile Usability: It’s not enough to have a mobile-friendly website. Your website must also be easy to use and navigate on mobile devices. An SEO audit will identify usability issues that could be impacting your search engine rankings.
- Site Security & Speed: A secure and fast website is essential for good SEO. An SEO audit will make sure your site is running at peak performance and identify any security issues that might be preventing you from achieving higher rankings in the search engines.
- Robots.txt & Sitemap.xml: No SEO audit would be complete without examining robots.txt and sitemap.xml to ensure your website is properly indexed by the search engines.
These are just a few of the areas our SEO audit will examine.
By uncovering potential areas of improvement with your website’s technical infrastructure, an SEO audit can help you to gain an edge over your competitors in the search results.
3. Looking at Your Off-Page Factors
An SEO audit from Rankwell is also essential for identifying and understanding your website’s off-page factors.
These are factors outside of your website that influence your website’s organic rankings.
Some of the off-page factors to be considered in an SEO audit include inbound links, social media engagement, and backlinks.
4. Inbound Links
Inbound links are links to your website from other websites. These links are important for SEO because they serve as a signal to the search engine that your website is a trusted source of information.
We can help you understand the quality and quantity of inbound links your website is receiving.
5. Social Media Engagement
Social media is possibly an important off-page factor for SEO. It cerianly is for direct traffic to your site. Thus we check to see how strong your social media presence is (or isnt)
Interpreting Your Results and Creating an Action Plan
Understanding your website’s off-page factors is key to improving your organic rankings.
Our report is quite detailed and covers many factors involved in SEO. It will not teach you to becopme and SEO expert overnight, but it will provide you with some fairly simple action points to be taken in order to get the best improvement in ranking and traffic. Many of these you can implement yourself, some may require a web developer. Or you can brng us on board to handle it for you ….
It’s time to take your website’s SEO to the next level with a Rankwell SEO audit.
Every website owner should take the time to run an audit and uncover any SEO issues or opportunities that are present so that they can maximize their website’s potential.
We make it easy to do that.
A Rankwell audit will deliver to you a detailed report of your website’s assets and deficiencies, so that you can start making the improvements and adjustments necessary to do better in the search engines.
And it is completely 100% free. No obligation or commitment involved.
All we hope is that you will consider Rankwell whan it comes time to outsource your SEO.
Rankwell is a reputable and trusted SEO agency in Melbourne, Australia. Our team of experts have years of experience in the business and can implement the changes necessary to make your website SEO compliant and achieve the best possible results.
We get results.
We will maximize your website’s potential.
So please take the time to invest in this offer of a thorough audit so that you can start the journey to higher rankings, improved visibility and increased website traffic.
What kinds of SEO issues can be uncovered with a Rankwell Audit?
As Melbourne’s go-to SEO experts, we can thoroughly assess your website and provide you with a detailed SEO audit. With a Rankwell SEO Audit, you will gain an understanding of how your website is performing in over 100 different areas, and we will highlight issues that may be hurting your online visibility.
This can include poor keyword targeting, poor website structure, incorrect redirects, poor content quality, and broken links.
A Rankwell SEO Audit is the perfect tool to help you uncover any SEO issues that are impacting your website’s performance.
How long does it take to complete an SEO Audit?
When it comes to SEO audits, the time it takes to carry out a comprehensive audit depends on the complexity of your website. But with Rankwell’s tried-and-tested SEO audit process, you can expect to receive a comprehensive audit report within 1 -2 days.
It is important to note that the SEO audit process undertaken by Rankwell is a comprehensive and detailed one, which combines data gathered by our cutting edge SEO tools as well as a personalised analysis from one of the Rankwell team of SEO. We actually look at your site and don’t leave it up to a script or a robot!
Once all the information has been gathered and collated, our team will use their expertise to create a detailed audit report that outlines all the areas of your website which could potentially be dragging your rankings down.
The report will provide a clear pathway to improve your SEO, boosting your website’s visibility and ultimately your traffic numbers.
It is delivered to your email box as a PDF report.
A follow up consultation call is also available – at no cost or obligation – should you wish.
At Rankwell, we understand that SEO is a serious investment in your website and its future.
How much does it cost to have a Rankwell Audit performed?
Our website audits are 100% completely free.
What is the benefit of having a Rankwell Audit done for my website?
With digital marketing becoming increasingly complex, it is more important than ever for businesses to have their websites optimised for search engine visibility.
But there are 100’s of factors involved and some mat be more critical or important than others.
Then there is the ever-changing algorithm standards utilized by search engines… it is aver changing set of goal posts!
This is why a Rankwell Audit can be so valuable to you.
It saves you time and cuts to the chase with the key data you need to know and clear plan of action!
Is a Rankwell Audit suitable for all website types?
In short, yes.
Rankwell’s range of SEO audits are suitable for all websites, no matter the platform or type.
Whether you have small website for a local area business, or you have a larger national (australia wide) service we can help you.
We also specialise in eCommerce sites built with WordPress/ Woocommerce or Shopify. Here our focus is on how can we get you more sales!
The only sites we do not optimise are those of in the drug, weapon, adult or pharamaceutical niches.
Rankwell’s experienced SEO professionals are located in Melbourne, but provide services to clients from all around Australia.
So, no matter what type of website you have, we can probably help you.
And in the odd occasion where we can’t help you directly we can put you in touch with the people who can.
Are the results of a Rankwell Audit actionable?
Absolutely! As SEO Melbourne experts, the team here at Rankwell has decades of combined experience in unlocking the potential of websites and helping them to achieve higher rankings on search engines like Google.
It is our passion
But we understand it may not be yours. And that running a business is a busy job.
So we will provide you with a customised action plan to set you on the path to greater visibility, higher rankings and more organic traffic.
How many website pages need to be assessed during the audit?
This is an important question. To avoid sending you an encyclopedic report we will mainly examine the home page of your site and the various off-page factors for the whole site.
Should you engage us to carry out your SEO then we repeat the audit process in much greater detail and for the entirely of your site. This gives a baseline for your whole site against which we can start to make and measure improvements.