The effective use of SEO, or search engine optimization, has been proven countless times to produce the highest quality of traffic to a website. You can have the highest quality site in existence, but if no one knows about it – then what use is it? In the online world you can’t just create a site and say “If I build it, they will come.” So if you want the rest, then you’ll have to optimize your site for search engine positioning. Ok, great – now let’s move onto some meat and potatoes SEO techniques.

Your anchor text for your links should always make use of one of your primary keywords, in addition to your home page, of course. Anchor text, in case you’re unaware, is simply the written text used in a link. Be sure to do deep linking with your backlinks using the relevant keyword phrase for the page. Ok, let’s say… just as an example, you have a site that is optimized for “electric dogs,” so when you’re getting backlinks you want those links to have anchor text: electric dogs. Always avoid anchor text such as, Click Here, because when the mindless search engine bot sees that, it will think you’re optimized for, “Click Here.” Your site will suffer penalities from the search engines because there will be a discrepancy between your anchor text and your site topic. Here’s the rule: always use relevant anchor text for any links to your site.

Remember that when you’re building a site to attract the search engine spiders and get consistent traffic, then you need to have high quality content that helps your target audience. The best content is unique, original, well researched, solves some kind of problem, or just informs people about something.

The more quality content you have on your site, the higher value you will have in the eyes of the search engines. And always avoid copying other people’s content because you’ll get slapped with a DMCA as well as problems with possible duplicate content caching.

The last piece of the puzzle involves building backlinks to your sites. Search engines look at backlinks as other sites voting “for” your site, and that is what will propel your site up into the standings. You really want to avoid getting too many artificial links too quickly because it can raise a flag with the search engines.

You’ll get the most out of your backlinks if they are relevant to your site topic. Your backlinking campaign will be most efficient if you’re able to gain backlinks from sites that are closely related to yours as far as topic is concerned. If you desire to rank highly in the search engines, then you have to accept that SEO is the only way to achieve that. You have to consider what you want, if you want SEO then don’t use flash, and do be sure to choose the best keywords for your project. Also, doing things the right way will establish trust from others in you, as well.

Rankwell is an SEO Company in Australia. Our focus is getting your small business to the top of the rankings in and getting you more business as a result
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