Can your website be found on Google? If not you are missing out on a lot of new and repeat business. Business that is probably going to your competitors instead.
We can boost your website up the rankings and get it showing for the best, most relevant searches. This will bring more qualified traffic to your site, which will mean more inquires and sales for you.
And unlike Google Ads, you don’t have to pay a fee for every visitor Google sends you! Meaning you get more traffic at a lower cost.
This is called Search Engine Optimisation (SEO)
Start now with a free SEO analysis of your website so you can see what needs to be done before we start
Or if you are ready to get started now, you can skip ahead to the SEO Consultation form at the bottom of the page ….
How much does SEO cost?
We believe in keeping things simple – and affordable.
The majority of our customers are small business owners who do very well on a 20 keyword plan.
Meaning we optimise your site and work on getting it ranked for 20 of the best, most relevant search phrases.
(If you have a larger site or an eCommerce site you will probably need more than 20 keywords though.
This is no problem and we will be able to advise you on this after we have completed the initial audit on your website. )
With that in mind here is the SEO marketing plan you will probably be recommended ……
Again, we will confirm this once we have assessed your website and looked over your required outcomes and goals. At which point a full comprehensive plan for the next 6 months will be presented to you before we commence.
Prices given are in Australian Dollars
Value SEO Plan – 20 keyword plan
Just $595/month + GST
- Ideal for Service Websites or Local Business providers
- Fully Managed.
- We do all the work for you… keyword research, building links and SEO actions for 20 keywords
- Accurate rank monitoring – know where your website site at any time and see at a glance if the traffic to it is going up or down.
- Website Audits. Checks your SEO progress with the regular crawl comparison
- We are here should you ever need us. We are an Australian company based in Melbourne so we are in the same time zone as you (maybe!)
- Includes Advanced On Page Optimization & Link Building
- 24 / 7 access to the customer dashboard so you can always see where your traffic and rankings are at.
- Local SEO optimisation for Google My Business and Google Maps. Including weekly posting to your profile
Interested? Start with an SEO Audit….. it’s free!
Need More than 20 keywords?
No problem just let us know and we will provide a very competitive quote.
How we will do SEO for you
Google looks for many factors relating to your website, when it is assessing where to place it in the search engine rankings.
They want to see a properly optimised site (not over optimised) with quality, relevant backlinks from other well respected sites.
They also want to see site with good content and one which loads quickly – especially on a mobile phone!
And they want to see that this is an ongoing occurrence – not just a one off.
This process is called SEO – Search Engine Optimisation.
However this is not a straight forward procedure and can be a minefield for those who don’t know the (latest) rules.
It is also time consuming and requires multiple disciplines (link building, copy-writing, market research…) and technical know-how.
But it is absolutely worth it – the rewards for getting to the top of page one are huge!
Here is what we will do for your website to make sure it ranks well in Google
Sometimes what you think people are typing in to Google.com.au to find your website is NOT actually what they are typing in!
They might be using a variation or even completely different phrase from the ones you thought.
As a business you you also want to rank well for many keywords with good commercial intent. You want people who are ready to buy.. not students doing a research assignment!
Knowing what phrases are the best ones to target is called keyword research and it lays the foundation for all future SEO.
This is the first step of all of our SEO programs
On Page Optimisation
As SEO experts we can now take the keywords found in step 1 analyze your site against them.
Does your website align with these phrases or not? Is the content consistent with them and structured correctly to show Google?
We provide all the recommended changes needed to fully align your website with your keyword research and desired outcomes. This is often called on-page SEO.
If you have wordpress website we will make these on-page adjustments for you.
By doing this you are presenting your website in the manner that Google has asked for. And this is a huge step towards attaining high rankings for your website.
Given you now have a well researched and optimised website the next thing is we get other sites to link back to it. Links from other quality, relevant sites tells Google that your website is an authority in its given area.
Add to this some social media (facebook, LinkedIn etc) to further enhance this and create a buzz.
Maybe throw in a press release or infographic for good measure (and diversity)
And do all of this is such a way that complies with Google’s guidelines and wont get your site banned or blacklisted.
This is called back-linking and it can be very tricky and time consuming – which is why we do it for you!
Local Profile Boosting
For most localised searches the Google Results page shows a box with a map and the three top local providers. This is sometimes called the Snack Pack. This box also connects through to the Google Maps / Local Finder Page where more businesses are also listed.
Being listed here (especially the snack pack) is the most important thing a local service provider can do with their SEO.
How well you rank locally is closely tied in with your Google My Business (GMB) profile. We will create and optimise your GMB listing, help you get reviews, build citations form other online directories and post to the GMB profile on a regular basis.
These regular LOCAL SEO actions will drive local customers to your website and/or to your door.
Results Based Reporting
How do you know that these actions are being done?
More importantly how do you know if they are helping to improve your website traffic and your bottom line?
At Rankwell we believe in full transparency so all SEO projects have their own “Stats Dashboard”
This will show you at a glance – both in table and graphical form – the key stats for your website.
You can see your traffic and how it is trending, the phrases you are ranking for and whether this is up or down on last week. You can see how you fare against your competition and so much more.
You will have 24 hour/7 days a week access to the dashboard – so you can see at any time just how effective (or not) the campaign is.
Frequently Asked Questions
1. What exactly does “SEO your Website” mean?
SEO is an acronym for “search engine optimisation”. You would hire an SEO Expert or Specialist to improve your site and raise its ranings in the search engines for the best, most relevant search phrases. Typically an SEO Agency will…
- Review and adjust of your site content or structure to meet Google’s requirements
- Help or suggest content development
- Develop Backlinks form a variety of reliable sources
- Keyword research
- Optimise your Google My Business Profile
- Optimise Social Media profiles and activity.
2. What If I Only Service A Local Area – Would Digital Marketing Be of Any Benefit ?
Absolutely! If you are a local business servicing a small(ish) region or area then certainly getting views from people in another city or country is of little importance. But getting in front of the people in your immediate area – that is of prime importance.
- 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)
- 28% of searches for something nearby result in a purchase. (Google, 2016)
- Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)
We will include optimising your Google My Business profile and Maps listing as part of the SEO process.
3. What if I service all of Australia?
If you are an Australia wide company the local traffic might also be important but a bigger more embracing strategy will be required. You have to realize that
- 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
- 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
- 50% of search queries are four words or longer. (Wordstream, 2016)
- Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016)
- 40% of salespeople say getting a response from prospects is getting harder. (HubSpot, 2018)
Here your suggested / ideal SEO strategy may include more than 20 keywords depending on the size of your website and the scope of your services. You can of course always start with the smaller plan and work up to the larger one.
4. Should I do Social media As Well?
yes yes and yes!! Social media might be your best friend or your worst enemy
- As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)
- 74% of people say they use Facebook for professional purposes. (HubSpot, 2017)
But it does take a lot of time to post fresh content at least 3 times week! Something that is often best left to someone else who has more time for these things (Rankwell!)
You may wish to run paid ads in Facebook or LinkedIn which is also something we are expert at.
5. Cant I Just Buy Traffic ( Google Ads)?
Yes you can. We love Google Ads – infact we manage a number of very successful campaigns (campaigns that spend many tens of thousand of dollars each month. They also get many tens of thousand of visitor to their websites as a result.) And yes we are happy to just run paid ads on their own for you, without any other Digital Marketing in place.
But… Google Ads is not for the faint hearted or the ill prepared. It can be expensive to run and tricky to master, and just when you got your head around it Google changes it all. If you run Google Ads by yourself and you haven’t read the latest updates by Google and minimally Perry Marshall’s guide to adwords then the best advice we can give you right now is STOP! Place those adwords on hold until you get yourself up to speed. Or better still do what the best managers do – delegate it to us!
6. How Long Before I see Results with SEO?
The bad news is .. SEO takes time. This is not by our wish or design but how Google themselves have set it up.
Here is what they have to say about it…
Our SEO plans are all structured over a 6 month period.
However there are no lock in contracts or penalty clauses, so should something happen mid plan simply give us a few weeks notice and we can stop or pause what we are doing.
7. Does Google Ads help my websites SEO?
Directly.. No. We have customers who swear that they see more organic traffic (from Search results) when they run Google Ads but that might just be due to the increased exposure. Per Google, advertising with Google Ads won’t have any effect on your site’s presence in your search results.
However there is one advantage for SEO that running a Google Ads campaign gives.. speed of feedback. Google Ads is fast and allows an SEO company to quickly see what search phrases are pulling traffic and which ones are converting. Useful data that can then be used to further improve the website and it’s SEO
8. Can You Guarantee To Get me To Number One Spot?
No. Sorry. We don’t own Google (unfortunately!) and so such a guarantee is not within our power to make.
What we do know though is what works and what Google recommends and looks for in a website
So we can definitely guarantee to improve your website’s ranking and visibility in Google and improve your website traffic and conversions as a result.
9. What About Other SEO providers that Guarantee To Get me To Number One Spot?
Our advice is avoid them. The only possible way they could make such a claim is if they get you a number one position for a long-tailed search phrase that no-one searches for. If you sold blue widgets they might get you a number one spot for the phrase (say) “How many blue widgets can I get in the back seat of my car”. A possibly useless phrase that few people search for!
NOTE: If you did sell blue widgets and this was a genuine question Google will probably pick the data up from your website automatically anyway.
10. What if I cant afford a monthly commitment?
We get it… you may be a single operator business or start up with limited budget available. Committing to a monthly expense may not be possible right now, but you still need to get more visibility and traffic from Google to get to that point. Catch 22 !!
Fill in the SEO inquiry form on this page and tell us more about your business and plans and we will devise for you a one-time SEO plan which will bring you closer to your goals – without any ongoing commitment or expenses.
Instant Quote Form – Get your SEO started in the next 24 Hours
Let’s get this project started now! Starting with a free consultation.
One of our SEO experts will call you or contact you to assess your requirements and tell you how we can help. Including costs and an exact breakdown of our proposed tasks over a 6 month period.
Then you can sign up and get started straight away – there is usually no need for arduous ( and not needed ) meetings or 100 page proposals here. Just a results based program which give you what you came here for. Traffic and Leads!
And also we are in Melbourne so our time zone is (probably) the same as yours.
For the sake of full transparency our SEO Services start at $595/month + GST for a 20 keyword plan + included Local SEO (Google Maps). The typical plans and costs for each are detailed above.
SEO Consultation Request
Melbourne – servicing all of Australia
M-F: 9am – 8pm Sat and Sunday: 9am – 5pm
0409 148 366