Rankwell

SEO Services Australia

Would you like to get to the top of Google, from just $545 per month

How To Get Traffic From Google

Google looks for certain factors relating to your website when it is assessing where to place it in the rankings.
They want to see a properly optimised site (not over optimised) with quality, relevant backlinks from other well respected sites.
And they want to see that this is an ongoing occurrence – not just a one off.
They also want to see site with good content and one which loads quickly – especially on a mobile phone!

The process of setting this up is called SEO – Search Engine Optimisation.

However this is not a straight forward procedure and can be a minefield for those who don’t know the (latest) rules.
It is also time consuming and requires multiple disciplines (link building, copy-writing, market research…) and technical know-how.

But it is absolutely worth it – the rewards for getting to the top of page one are huge! 

So how do you do SEO when you have limited time. limited resources and limited budget?

You get Rankwell to do it for you..that’s what you do!!

What We Will Do For You

SEO Process

As you may have gathered there are specific marketing action that need be done to get your website listed highly at the top of the Google Search Engine Results Page.. and assist in keeping it there.

We are SEO experts and we know what these actions will be for your website. We know how to get results. Indeed we have helped hundreds of Australian business owners just like you in the past ten plus years – we are confident can help you too.

Plus, through use of efficient systems, semi-automation (where appropriate) and not doing things which are not actually needed, we are able to offer our SEO services at a price which is below that of nearly all of our peers and colleagues in the industry. Without compromising quality or results. And without lock-in contracts and escape penalty clauses….

 

Note if you do not currently have a website we can help with that too. See this page 

How we will do SEO for you

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Step 1 : Keyword Research

Sometimes what you think people are typing in to Google.com.au to find your website is NOT actually what they are typing in!

They might be using a variation or even completely different phrase from the ones you thought.

As a business you you also want to rank well for many keywords with good commercial intent. You want people who are ready to buy.. not students doing a research assignment!

Knowing what phrases are the best ones to target is called keyword research and it lays the foundation for all future SEO.

This is the first step of all of our SEO programs

Step 2: On Page Optimisation

As SEO experts we can now take the keywords found in step 1 analyze your site against them.  Does your website align with these phrases or not? Is the content consistent with them and structured correctly to show Google? 
We provide all the recommended changes needed to fully align your website with your keyword research  and desired outcomes. This is often called on-page SEO.

If you have wordpress website we will make these on-page adjustments for you though we may need you to provide us with extra content if required.

By doing this you are presenting your website in the manner that Google has asked for. And this is a huge step towards attaining high rankings for your website. 

Step 3: Link Building

Given you now have a well researched and optimised website the next thing is we get other people to link back to it.

By getting quality links from other sites in relevant, related fields you are letting Google know that your website is an authority in its given area.

Add to this some social media (facebook, pinterest, twitter) to further enhance this and create a buzz.

Maybe throw in a press release or infographic for good measure (and diversity)

And do all of this is such a way that complies with Google’s guidelines and wont get your site banned or blacklisted.

This is called back-linking and it can be very tricky and time consuming – which is why we do it for you!

Step 4: Local Profile Boosting

You may have noticed that for some localised searches The Google Results page shows a box with a map and the three top local providers. This is sometimes called the Snack Pack.
It also connects through  to the Google Maps / Local Finder Page where more businesses are listed.

Being listed here (especially the snack pack) is the most important thing a local service provider can do with their SEO.
The ranking system here is closely tied in with your Google My Business (GMB) profile and so as part of all of our SEO projects we optimise your GMB listing, help you get reviews, build citations form other online directories and post to the GMB posts on a regular basis.

This LOCAL SEO component will drive local customers to your website and/or to your door. 

Results Based Reporting

How do you know that these actions are being done?
More importantly how do you know if they are helping to improve your website traffic and your bottom line?

Good question and possibly promoted by past experiences with poorly performing SEO projects. Or SEO providers who send you a scant single page PDF report once a month!

At Rankwell we believe in full transparency so all SEO projects have their own “Stats Dashboard” 
This is specially designed to show you at a glance – both in table and graphical form – the key stats for your website. You can see your traffic and how it is trending, the phrases you are ranking well for and whether this is up or down on last week. You can see how you fare against your competition and so much more.

You will have 24 hour/7 days a week access to the dashboard and you can see at any time just how effective (or not) the campaign is.

Stats Dashboard

How much will SEO cost?

At this point most SEO service providers will ask you to contact them before answering this very important question. Their reasoning being “each website is different”. Whilst this is true, the basic actions of SEO are fairly consistent regardless of your niche. What varies is the scale or intensity or volume of these actions which is required to get you the results you require. 

With that in mind we have three main pricing tiers, given in the indicative pricing below. There is a high probability that your website will fall comfortably within one of these plans. We do have intermediate plans and bigger plans as well!
But present these three as an indication of what your likely cost will be.

We will confirm this once we have assessed your website and looked over your required outcomes and goals. At which point a full comprehensive plan for the next 6 months will be presented to you before we commence. 

Prices given are in Australian Dollars

Frequently Asked Questions

1. What exactly does “SEO your Website” mean?

SEO is an acronym for “search engine optimisation”. You would hire an SEO Expert or Specialist to improve your site and raise its ranings in the search engines for the best, most relevant search phrases. Typically an SEO Agency will…

  • Review and adjust of your site content or structure to meet Google’s requirements 
  • Help fix technical issues: for example, site loading speed, redirects, error pages, use of JavaScript
  • Help or suggest content development
  • Develop Backlinks form a variety of reliable sources
  • Keyword research
  • Optimise your Google My Business Profile
  • Optimise Social Media profiles and activity.

2. What If I Only Service A Local Area – Would Digital Marketing Be of Any Benefit  ?

Absolutely! If you are a local business servicing a small(ish) region or area then certainly getting views from people in another city or country is of little importance. But getting in front of the people in your immediate area – that is of prime importance. 

  • 72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016)
  • 28% of searches for something nearby result in a purchase. (Google, 2016)
  • Local searches lead 50% of mobile users to visit stores within one day. (Google, 2018)

We will include optimising your Google My Business profile and Maps listing as part of the SEO process.

3. What if I service all of Australia?

If you are an Australia wide company the local traffic might also be important but a bigger more embracing strategy will be required. You have to realize that

  • 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
  • 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
  • 50% of search queries are four words or longer. (Wordstream, 2016)
  • Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016)
  • 40% of salespeople say getting a response from prospects is getting harder. (HubSpot, 2018)

Here your suggested / ideal SEO strategy may include more than 20 keywords depending on the size of your website and the scope of your services.  You can of course always start with the smaller plan and work up to the larger one.

4. Should I do Social media As Well?

yes yes and yes!! Social media might be your best friend or your worst enemy

  • As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. (Facebook, 2018)
  • 74% of people say they use Facebook for professional purposes. (HubSpot, 2017)

But it does take a lot of time to post fresh content at least 3 times  week! Something that is often best left to someone else who has more time for these things (Rankwell!)
You may wish to run paid ads in Facebook or LinkedIn which is also something we are expert at. 

5. Cant I Just Buy Traffic ( Google Ads)?

Yes you can. We love Google Ads –  infact we manage a number of very successful campaigns (campaigns that spend many tens of thousand of dollars each month. They also get many tens of thousand of visitor to their websites as a result.) And yes we are happy to just run paid ads on their own for you, without any other Digital Marketing in place.

But… Google Ads is not for the faint hearted or the ill prepared. It can be expensive to run and tricky to master, and just when you got your head around it Google changes it all. If you run Google Ads by yourself and you haven’t read the latest updates by Google and minimally Perry Marshall’s guide to adwords then the best advice we can give you right now is STOP! Place those adwords on hold until you get yourself up to speed. Or better still do what the best managers do – delegate it to us!

6. How Long Before I see Results with SEO?

The bad news is .. SEO takes time. This is not by our wish or design but how Google themselves have set it up.
Here is what they have to say about it…

How Long Does SEO Take?

ref https://youtu.be/piSvFxV_M04?t=104

Our SEO plans are all structured over a 6 month period. 
However there are no lock in contracts or penalty clauses, so should something happen mid plan simply give us a few weeks notice and we can stop or pause what we are doing. 

7. Does Google Ads help my websites SEO? 

Directly.. No. We have customers who swear that they see more organic traffic (from Search results) when they run Google Ads but that might just be due to the increased exposure. Per Google, advertising with Google Ads won’t have any effect on your site’s presence in your search results.

However there is one advantage for SEO that running a Google Ads campaign gives.. speed of feedback. Google Ads is fast and allows an SEO company to quickly see what search phrases are pulling traffic and which ones are converting. Useful data that can then be used to further improve the website and it’s SEO

8. Can You Guarantee To Get me To Number One Spot? 

No. Sorry. We don’t own Google (unfortunately!) and so such a guarantee is not within our power to make. 
What we do know though is what works and what Google recommends and looks for in a website
So we can definitely guarantee to improve your website’s ranking and visibility in Google and improve your website traffic and conversions as a result.

9. What About Other SEO providers that Guarantee To Get me To Number One Spot? 

Our advise is avoid them. The only possible way they could make such a claim is if they get you a number one position for a long-tailed search phrase that no-one searches for. If you sold blue widgets they might get you a number one spot for the phrase (say) “How many blue widgets can I get in the back seat of my car”. A possibly useless phrase that few people search for!
NOTE: If you did sell blue widgets and this was a genuine question Google will probably pick the data up from your website automatically anyway. 

10. What if I cant afford a monthly commitment?

We get it… you may be a single operator business or start up with limited budget available. Committing to a monthly expense may not be possible right now, but you still need to get more visibility and traffic from Google to get to that point. Catch 22 !!
No problem
Fill in the SEO inquiry form on this page and tell us more about your business and plans and we will devise for you a one-time SEO plan which will bring you closer to your goals – without any ongoing commitment or expenses. 

Instant Quote Form – Get your SEO started in the next 24 Hours

Let’s get this project started now! The SEO Discovery form below will allow us to fully understand your project and thus recommend the most effective marketing strategy to meet your goals.

One of our SEO experts will assess your requirements and tell you how we can help. Including costs and an exact breakdown of our proposed tasks over a 6 month period.

Then you can sign up and get started straight away – there is usually no need for arduous ( and not needed ) meetings or 100 page proposals here. Just a results based program which give you what you came here for. Traffic and Leads!

Though we are also happy to talk with you as well and can jump on the phone to answer any other questions you may have – we are in Melbourne so our time zone is (probably) the same as yours. 

And for the sake of full transparency our SEO Services start at $545/month + GST for a 20 keyword plan. The typical plans and costs for each are detailed above.


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Location

Melbourne – servicing all of Australia

Hours

M-F: 9am – 8pm Sat and Sunday: 9am – 5pm

Call Us

0409 148 366

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