Get To The Top Of Google
Google looks for certain factors relating to your website when it is assessing where to place it in the rankings.
They want to see a properly optimised site (not over optimised) with quality, relevant backlinks from well respected sites.
And they want to see that this is an ongoing event – no just a one off.
The process of setting this up is called SEO – Search Engine Optimisation. And it is a minefield for those who don’t know the (latest) rules.
But the rewards for getting to the top of page one are great!
Which is why SEO is an essential part of most digital marketing strategies
Three Important Steps of SEO
Sometimes what you think people are typing in to Google.com.au to find your website is NOT actually what they are typing in!They might be using a variation or even completely different phrase from the ones you thought.
As a business you you also want to rank well for many keywords with good commercial intent. You want people who are ready to buy.
Knowing what phrases are the best ones to target is called keyword research and it lays the foundation for all future SEO.
On Page Factors
As an SEO expert I will take the keywords we have now identified and analyze your site against them. Then I will and provide all the recommended changes needed to fully align your website with these phrases – all in accordance with the most current Google guidelines. This is often called on-page SEO. You website designer should be able to make these updates easily. Or I may be able to do it for you (fee may apply)
By doing this you are presenting your website in the manner that Google has asked for.
Given you now have a well researched and optimised website the next thing is to get other people to link back to it. By getting quality links from sites in relevant, related fields you are letting Google know that your site is an authority in its given area. Add to this some social media (facebook, pinterest, twitter) to further enhance this and create a buzz. And do all of this is such a way that complies with Google’s guidelines and wont get your site banned or blacklisted. This is called backlinking and it can be very tricky – which is why you need is an SEO company like Rankwell to do it for you!
There are specific marketing action that can be done to get your website listed highly on the Google Search Results Page.. and assist in keeping it there. We have helped hundreds of Australian business owners to do just that in the past ten years – fill in the form below and tell us how we can help you.
Melbourne – servicing all of Australia
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0409 148 366