Search engine optimization is a rare combination of science and art, which is why perfecting it takes some time. There are several off page SEO techniques that can help you rank better in a fairly short time, and we’ll be exploring some of these in this article.

Examine the structure and lay out of your website. Did you use a proper tree structure for the site directory? Google loves websites that have a logical and consistent structure designed conventionally. This important factor shouldn’t be ignored although many people miss it when they create their site. When your website is organized in a logical manner, the search engine spiders have no problem crawling through your site and finding the content. Be sure you’re familiar with this structure before your site goes online, if you’re not already.

With off page SEO, the search engines look at the type of backlinks you have from other sites. The more trusted your referrer sites are, the more valuable the search engines will consider the backlinks. This is why you should try to get listed in popular web directories such as DMOZ and Yahoo! Directory – backlinks from these two directories are enough to put your website in the elite league. There are many other web directories that you can submit your site to in addition to these directories. Be sure not to link to directories that look spammy or that are untrustworthy. You should also consider looking at factors such as the length of the registration of your domain name. This is important because illegitimate domain names are rarely used for longer than one year while legitimate ones are registered for several years. While this may not seem like a big factor, making sure your domain name is registered for more than a year makes a good impression on the search engines.

You need to abide by the rules laid out by Google and live up to their expectations to be successful with on page SEO. Other search engines like Bing and Yahoo! are also important but you should focus on Google. This is why you shouldn’t pay for traffic or links. This will not only bring you low quality traffic, it will also raise a red flag with Google, as they don’t like websites that get into link buying.

All in all, from the above article it becomes clear that off-page SEO is all about precision. Remember that you have to put in regular effort to see lasting results with SEO, so take it step by step and your efforts will be rewarded.

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