Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more.

Once you set it up, Google Alerts will send email notifications directly to your inbox whenever new web content is posted on your topics of choice. This includes news articles, social media, blogs, web pages, and more – as long as they match the search term you set up, you will be notified.

Google Alerts can help you stay on top of the buzz surrounding your products, services, and company. It’s perfect for online reputation management because you will know immediately when bad press is posted about your business so you can address it accordingly.

On the same note, you will know if good press is being published about your business as well. You will quickly be able to see where the praise is coming from and respond to if you choose to do so. Being able to identify good mentions about your business gives you a chance to interact with customers, as well as see what you’re doing right. It’s also a way to build positive customer reviews and testimonials, which will ultimately help you generate even more new business.

Furthermore, Google Alerts will allow you to get first-hand news and information related to your industry. By targeting keyword phrases that are specific to your type of business, product, or service, you will always be informed about trends and changes that could directly impact your company.

Want to spy on your competitors? Google Alerts can help you do that too. Now it’s easier than ever before to see what your competitors are up to. If you want to gain the competitive advantage in your local area, use this information to improve your own processes and product or service lines.

By setting up alerts related to your business, the industry as a whole, and your competitors, you will have a much better idea of how to move forward, invest, and promote your business.

Google Alerts is tried and true. It is proven to work, it’s simple to set up, and it’s easy for even the newest user to understand. However, don’t hesitate to get the help of a professional if you would like some direction on how to use the platform to its full potential.