Search Engine Optimisation
SEO Services Australia – Getting you on page one of Google.com.au
Whether you have a small website or a larger one; are in a very competitive niche or an easier niche, Google looks for the same things when assessing where to place your site in its rankings. You need to show them a properly optimised site (not over optimised though) with quality and relevant backlinks from well respected sites. Doing this is called SEO – Search Engine Optimisation – and many many people get it wrong. With disastrous consequences. The key to success here is actually very simple….
Work With Google – Not Against It
That is what I do. As a result I have a search engine optimisation strategy which works in all niches – no matter how hard! I give Google what they want and they reward your site with higher ranking. This is not a small or even an easy task but it can be done and the rewards are great This is also why I do all my SEO personally rather than outsource it and risk quality problems. This also means I only ever take on a small number of projects and I do not take on two projects that are in the same niche as that would be a conflict of interests. Here is what is involved
Keyword ResearchSometimes what you think people are typing in to Google.com.au to find your website is NOT actually what they are typing in. They might be using a variation or even completely different phrase from the ones you thought. Also it is important if you run a site offering products or services that you pick keywords with good commercial intent. You want people who are ready to buy – not people doing research or tyre kickers. Knowing what phrases are the best ones to target is called keyword research and it is the first thing I will do for you
On Page SEOAs an SEO expert I will take the keywords we have now identified and analyze your site against them. Then I will and provide all the recommended changes needed to fully align your website with these phrases – all in accordance with the most current Google guidelines. This is often called on-page SEO. You website designer should be able to make these updates easily. Or I may be able to do it for you (fee may apply) By doing this you are presenting your website in the manner that Google has asked for.
Link BuildingGiven you now have a well researched and optimised website the next thing is to get other people to link back to it. By getting quality links from sites in relevant, related fields you are letting Google know that your site is an authority in its given area. Add to this some social media (facebook, pinterest, twitter) to further enhance this and create a buzz. And do all of this is such a way that complies with Google’s guidelines and wont get your site banned or blacklisted. This is called backlinking and it can be very tricky – which is why you need is an SEO company like Rankwell to do it for you!
Get Your SEO Quote
Fill in the form below for your no obligation SEO analysis and quote
What to do now
I can create a fulll SEO campaign for you.. from keyword research, on-page optimisation through to link building. If your website is built on wordpress I can also install a few plug ins which will help get you listed higher faster.