Local SEO – Getting you on Google Maps and more
A local business means someone who specialises in a particular geographic area – it can be as small as a suburb or as big as a whole city. Typically these will be service providers such as plumbers, window cleaners, locksmiths, roof repairs and so on and local retail outlets and restaurants ( to name but a few)
If this is you then you want to be found in the Local Search Results.
You will probably be aware that when you do a search on Google that there are usually ten websites listed on page one that google thinks best match your search query. These are often called organic listings and there are specific ways to optimise your website for this kind of listing. See SEO Services for more details
But often if you search for a LOCAL provider such as (say) plumber Melbourne you will also get the Google Maps and Local Search Results box before the organic listings appear. Again these are the local results that Google thinks best fit your localised search query. There are specific waus to get your business and its website listed on Google Maps and to get a good listing in the local search results. Completely different from the organic SEO methods normally used.
This is LOCAL SEO
Local SEO is the process of optimizing your website, local profiles and reputation in order to ensure that you rank higher up in the local search result pages.
Why Is Local SEO Important?
Recent stats show that 64% of local customers use online search engines and directories as their main way to find local business; and with the ever increasing mobile users who use their smart phones or tablets on the go – this can only continue to grow
And unlike traditional organic listings a local listing has REVIEWS. With more and more choices your potential customer will often pick the business that he trusts the most. That trust can be earned by having good reviews from other people readily available. This is what local SEO offers you the chance to do.
Finally Local SEO is a lot less time consuming and more affordable than traditional SEO. If funds allow of course your should do both – after all appearing in the local results AND the organic results gives you two shots at the customers business. Indeed you can even through some paid advertising (in the form of adwords) in there as well and appear THREE times or more on page one. This is part of the online marketing service we offer and I would encourage you to look into it.
But for now, if you are a local business, you minimally, absolutely must be in the local search results
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What to do now
I can create a local SEO campaign for you.. from setting up your Google My Business, getting citations and claiming you maps listings. If your website is built on wordpress I can also install a few plug ins which will help get you listed higher faster.