Writing good AdWords ad copy is all about keeping the vital elements of copywriting in mind. The limited space requirements with PPC ads, and Adwords, forces you to really pay attention to the words you choose to express yourself with. We’re going to review three Adwords ad copy approaches you can begin to use immediately if you’re unfamiliar with them.
Make a list of the most compelling benefits your product/service has to offer. In almost all situations you want to discuss your product or service in terms of the benefits offered and not the features. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. Stated simply – people only are concerned with what your product or service will do for them and make their lives easier, happier, more fulfilling, etc. Or you always conduct a test, and write an ad that explains the software language your great software was written in – we’ll bet you don’t get one single click, try it. Just remember that you want to express the benefits as clearly and powerfully as possible. You can create a list of all the most powerful benefits, and then you can just test them against each other.
But you’re not done, yet, and as stated you want to test your ads with different benefits to find the best one. Your best first approach with writing AdWords ads is to talk about one great benefit of whatever you’re selling. Every product has some kind of major benefit, which means even yours will have one too. Don’t forget that you can always test your ads with all PPC platforms. You can study other ads if you like, but no matter what you do make sure you test only the strongest benefits. Your conversions will be much higher if the reader does not have to stop and think about what your offer is all about. Your headline is obviously very important, and you can place a keyword in it so it will bold when someone searches on it.
You can skillfully use questions in PPC ads, and believe use they can be incredibly effective. Don’t make them think too much, never, but rather ask a question that just drives the dagger all the way home. The desire to know what the answer is to the question must be overwhelming. There is real power in this strategy, but the key is in the question.
In summary, writing high converting AdWords copy requires dedication and time. The best teacher is experience, and you can always study Adwords ads in any other market, too. There is nothing hard at all with writing these ads, so it’s really up to you and your desire to succeed. Not everyone is willing to do what is necessary to be successful, so if you have what it takes – then you can be successful.
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